I was thinking this morning that my first Future Learn course is looming and that I really should knuckle down, get my act together, clear the decks, and generally deploy for real as many over-used turns of phrase as I can. Then I got to wishing that something was happening. Some kind of indication that the course was gearing up. Most of all, I would like to be in touch with other students…

Just at that precise moment an email landed in my inbox – a “welcome to the course email” from the course presenter. Sadly the only prep required is to be thinking about what I wish to get from the course. That’s easy – mental stimulation! Sadly, no conferencing software has been released to me yet.

First up is The Secret Power of Brands, starting a week on Monday, and we shall apparently be spending the first week in interrogating the definition of brand. I’m willing to take my first stab at it now (and then come back at the end of the 10 weeks, to see if my understanding has changed.) Off the top of my head (no Googling!):

[note color=”#acc3ba”] The mark of an individual or organisation; a unique identity – usually deliberately constructed but not necessarily so. Not simply a product but a package of name, appearance, content, ethos and outlook.[/note]

How am I doing? Do I understand the concept of Brand as applied these days?

So, what is the WOOL | gathered brand, I wonder? I’d say “confused”. Needs work.

My email said ” I encourage you to discuss and debate among your peers – there are no right or wrong answers.” As there is as yet no peer communication for this module, I am inviting you to stand in for my formal study group. Of course, you could be fascinated by this topic and want to sign up and join me. It only takes 3 hours of your time each week (10 weeks). If Brands don’t attract you, there are plenty of other subjects and all courses are FREE.

Recently, at the: Crooked House

Here, there, everywhere – and nowhere at all

Here, there, everywhere – and nowhere at all

Where do all these yawning gaps come from? Aha – this time I have the answer – I have been busy updating Scattered Thoughts! After a couple of very long posts, time and energy were lacking for coming here to write and as little else had happened other than a shopping delivery or two, it seemed unimportant.Also spending far too much time at Facebook, which I am trying to give up but it keeps onContinue readingHere, there, everywhere – and nowhere at all

The Cold Light of Day

The Cold Light of Day

Nell’s excessive drinking and urination have ramped up considerably. Hence I was outside at a little past 2 am this morning, by which time the car was already covered in a sparkling frost. On the 6 am toilet run, the world was looking fairly well white all over (as viewed through the window from my bed, that is). When we first came house-hunting around here there was snow on the ground (apparently a once inContinue readingThe Cold Light of Day

Recent movements of the: Deux Escargots

October 29, 2020 at 12:12PM

It’s mass migration time! #livereportingfromtheroad #france #autumn2020 #thelockdowndash

October 29, 2020 at 10:24AM

An interesting morning. Up and at ’em we went to Intermarché to fuel up and to buy some food for when we arrive home. They were queuing outside the door for what appeared to be controlled entry. There were queues for fuel too. “We’re not that desperate” we said and set off for home. It… Continue reading October 29, 2020 at 10:24AM


  1. October 7, 2013

    I can’t say I’m that enthralled by discovering more about brands, except how to stop being manipulated by the power of the brand! Perhaps you need to say something in your definition about the purpose of branding, i.e. promoting loyalty, recognition

    Have you noticed the dates for SUMS puzzle week are up? We’re around for puzzling that week if you’d like to team up again. P has just finished working through the rest of the puzzles from Cisra.

    • October 7, 2013

      I have a feeling that “brand” is something wider than just commercial “brands” in the language that we grew up with. Charities have a brand. The NHS is a brand. Labour, Lib/Dem, Conservative are brands too… I think. I’m looking forward to finding out and on the manipulation thing – well the more we know, the more we can resist!

      Thanks for the heads-up on SUMS. No wonder I had not seen it, it’s under 2012. I’m sure we would love to team up. Your chap is a bit of a glutton for punishment, eh? 🙂

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